GCASA’s new name signifies capacity to ‘connect’ public to variety of services

Sep 25, 2023 | UConnectCare

By Mike Pettinella

As the result of a remarkable expansion of services over the years, the leadership at Genesee/Orleans Council on Alcoholism and Substance Abuse has decided to give the nonprofit agency a new name that reflects its mission of “person-centered care.”

Effective Sept. 18, GCASA will be known as UConnectCare Behavioral Health Services – a title, according to Chief Executive Officer John Bennett, “that captures the full scope of what we do and who we are, providing a full spectrum of substance use disorder services, while also supporting the mental and physical health needs of the people we serve.”

“Genesee/Orleans Council on Alcoholism and Substance Abuse is a mouthful to say, and it’s old and uses outdated and stigmatizing language,” Bennett said. “While the acronym GCASA is well known and has served us well, we are long overdue for a rebrand.”

Serving both counties for 48 years, GCASA – now UConnectCare – offers a continuum of care, including prevention, treatment, recovery, residential and detox services as well as an in-house employee assistance program. The staff has grown by leaps and bounds in the past few years to more than 150.

“We believe UConnectCare will be a brand that can grow with us and will embody our philosophy that the path to recovery begins with U,” Bennett added.